12 features to make you
rethink the role of PR software
in your public relations strategy
Modern public relations demands more than media lists and press release distribution. Today’s PR teams need intelligence, speed, personalization, and measurable impact. Lookatmedia™ was designed to transform PR software from a simple outreach tool into a complete media intelligence and storytelling platform.
Here are 12 features redefining how PR teams plan, create, and deliver stories to the media.
1. Global Journalist Intelligence
Access a global journalist database of more than 1 million reporters, editors, producers, and content creators, including over 180,000 journalists in the United States. Identify the most relevant media professionals by beat, interests, recent coverage, and editorial focus.
2. Media Language Model Trained on Journalists
Lookatmedia™ is powered by a proprietary media language model trained on more than 22 billion words written exclusively by journalists. This ensures that the content you generate aligns with real newsroom standards, tone, and storytelling styles.
3. AI-Powered Story Discovery
Identify emerging news trends and untapped story opportunities. The platform analyzes media coverage patterns and journalist interests to suggest story angles most likely to gain attention.
4. Personalized Media Pitch Generation
Automatically generate customized pitches tailored to individual journalists. Instead of sending the same press release to hundreds of reporters, Lookatmedia™ helps you craft outreach that reflects each journalist’s interests and previous coverage.
5. Smart Press Release Creation
Create media-ready press releases in minutes. AI assists with structure, headlines, summaries, and formatting, helping teams produce professional, newsroom-ready content faster.
6. Visual Storytelling Tools
Create compelling visual narratives that combine images, video, infographics, and data to enhance your story. These visual story packages are designed for both journalists and digital audiences.
7. Centralized Digital Asset Management
Store and manage all images, videos, graphics, and media assets in a single, searchable library. Assets can be pre-approved, rights-managed, and automatically optimized for broadcast, web, or social channels.
8. AI Journalist Matching
The platform recommends the most relevant journalists for each story, based on editorial history, topic expertise, and engagement patterns, helping teams focus on the reporters most likely to cover their news.
9. Dynamic Media Rooms and Newsrooms
Create living digital newsrooms where press releases, multimedia assets, and background information can be continuously updated. Journalists always have access to the most current version of your story.
10. Campaign Performance Analytics
Measure engagement, track journalist interactions, and understand how your stories perform across channels. Lookatmedia™ provides actionable insights to refine outreach and improve results.
11. Continuous Story Optimization
Update press releases, media kits, and story packages in real time. The platform uses analytics and AI insights to suggest improvements and identify new angles as stories evolve.
12. A Unified PR Operating System
Lookatmedia™ brings together media intelligence, journalist outreach, AI content creation, asset management, and analytics in a single platform. Instead of juggling multiple PR tools, teams gain one integrated environment to manage their entire communications strategy.
The Future of PR Is Intelligence-Driven
Lookatmedia™ represents a shift from traditional PR software to a media intelligence platform designed for modern communications teams. By combining AI, journalist insights, and powerful storytelling tools, it helps organizations connect with the media more effectively, and turn great ideas into real coverage.
Find out how to turn your unique content into newsworthy stories for today’s journalists
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