Why Traditional Online Newsrooms
Are Failing Journalists
Journalists constantly seek timely and reliable information in today's fast-paced media landscape. However, traditional online newsroom software fails to meet their evolving needs, leading to a disconnect between PR professionals and journalists.
Bridge the gap
Bridge the gap between PR professionals
& journalists with Lookatmedia™
Our dynamic online newsroom solution exceeds journalists' expectations, revolutionizing media relations and delivering unprecedented positive media coverage.
By providing a seamless, engaging, and dynamic experience, Lookatmedia™ helps to build trust and credibility between PR professionals, journalists, and influencers, taking your media relations to the next level. With Lookatmedia™, you can open a second front on your brand profile and reputation through earned media, setting yourself apart from the competition and achieving unprecedented positive media coverage.
Journalists see a difference
Lookatmedia™ revolutionizes media relations by providing a game-changing online newsroom solution for secure and easy access to pre-approved, media-compliant images and videos. With its integrated digital asset management system, journalists and influencers can securely gain access to the parts of your photo and video library that are approved for editorial use, empowering them to create compelling narratives that resonate with their audience.
There's a world of journalists waiting for you
Press releases are a tried-and-true method for getting your story to journalists. Still, they only sometimes reach the vast pool of traditional and new media journalists constantly seeking fresh story ideas online. Lookatmedia™ is the ultimate solution for journalists who want to discover and cover new subjects. With its 24/7 online resources, Lookatmedia™ makes generating positive media coverage easier and extends your media reach, connecting you with the right journalists at the perfect moment.
The role and importance of images and video in the media
Journalists depend on images and videos because they add depth and context to their stories, making them more engaging and memorable for their audience. Visual content also helps to convey complex information in a more digestible and accessible format, allowing journalists to tell more compelling and impactful stories. In today's digital age, where attention spans are shorter than ever, images and videos are essential for capturing and retaining audience attention. It's why Lookatmedia™ online newsrooms deliver paradigm-changing results and have high engagement levels and repeat visitation by journalists.
Add depth and form with multiple story ideas on the same subjects
You can achieve only so much in 300 words press release. Lookatmedia™ online newsrooms allow you to create more depth and understanding about your organization. Individual content journeys allow journalists to navigate breaking news, events, and every green content, historical, ESG, and other nuanced content can build a more accurate and complete understanding of your organization and mission, turning a single story into ongoing positive media coverage on the issues that matter most to you.
The power of illustrated content
It takes as little as 13 milliseconds for the mind to understand the content of an image. That's the same time it takes to blink. Images can also be expressive and emotive and cut through the noise of the news. Lookatmedia™ online newsrooms were built with visual narratives in mind. PR professionals can choose images from their Lookatmedia™ image picker to instantly illustrate stories, with editable titles, descriptions, and attributions immediately added to stories. Journalists can register to access these images and other editorially approved and compliant images and videos.