Online Newsroom Software for the Tourism Sector
Consumers depend heavily on the reviews and opinions of journalists, bloggers, and influencers when choosing a tourism destination or experience. A single positive article on broadcast can transform awareness and bookings. Images and videos are the most effective tools to capture the attention of travellers’ attention. In an instance, they are transported to a place and feeling they desire. Visual narratives are why tourism brands look to Lookatmedia™.
Perfect conditions
When the weather is suitable when transport works, exchange rates are reasonable, and during peak holiday seasons, a Lookatmedia™ online newsroom gets your stories in front of more media contacts and keeps them there. It's powerful way to connect with travel journalists seeking new and exciting stories online. Tap directly into their searches and deliver stories they can act on immediately while providing them with content libraries for future usage.
When conditions are poor
In times of extreme weather or travel exclusion, Lookatmedia™ allows you to maintain a positive profile and offer alternatives travel journalists and the public may have overlooked. With disasters happening, Lookatmedia™ provides a the central focus of your response and evolving narratives.
Mix it up
Tourism destinations need to keep mixing it up. Romantic road trips for a long weekend, family getaways, extreme events, relaxation, and rejuvenation are just a few of the themes you can address on your Lookatmedia™ online newsroom, with visual narratives that instantly transform how journalists and people respond to your brand.
Sustainability
Local communities the world over are pushing back against planned tourism developments. Their strength is in their ability to connect with the media and tell their side of the story. Your Lookatmedia™ online newsroom allows you to develop a more nuanced discussion about how your news development offers a more sustainable approach to tourism, delivering tangible and measurable outcomes that benefit the environment and communities. Lookatmedia™ online newsrooms allow you to continue engaging with the media and public before and after project approval, creating transparency that combats false narratives.
Events
Lookatmedia™ online newsrooms have features to manage the profiles and participation of festivals and public events to activities exclusively for the media and influencers. Lookatmedia™ Events is a unique content type with a date and theme-based search feature designed for journalists wanting to create their calendars of events and listicles. You can even provide journalists with specific registration and event participation information.
Media Relations
Gone are the days with PR Professionals invested time to build relationships with journalists, only to have them move publications and change beats. Lookatmedia™ online newsrooms help develop and maintain media relations even when journalists move roles. The strength of Lookatmedia™ is it provides a practical and professional working environment for a journalist 24/7. It removes the frustrating delays of waiting for PR teams to respond to additional image and video options, making it the perfect complement to your existing media relations activity.
Government Relations
PR can use Lookatmedia™ online newsrooms to engage government officials and policymakers through the media to influence public policy and legislation. This process can start with a single press release that leads government officials and their teams to see 'the whole picture.' Lookatmedia™ online newsrooms help manage social licenses and sustain a profile of your organization, destinations, and experiences beyond your marketing profile.