Frequently Asked Questions

Q. 'What are the limitations of traditional online newsroom software for journalists?'

Traditional online newsroom software fails to meet the evolving needs of journalists, leading to a disconnect between PR professionals and journalists. Standard online newsroom software solutions rarely deliver a dynamic experience that engages and keeps engaging journalists.

Q. 'How does Lookatmedia™ address the limitations of traditional online newsroom software?'

Lookatmedia™ provides a seamless, engaging, dynamic experience, building trust and credibility between PR professionals, journalists, and influencers. It offers secure and easy access to pre-approved, media-compliant images and videos, revolutionizing media relations.

Q. 'Is there a limit to the number of stories we publish on Lookatmedia™?'

No, there is no limit to the number of stories you can publish on Lookatmedia™. The only limit is your imagination in creating and sharing your stories.

Q. 'Can I block certain journalists while making others VIPs on Lookatmedia™?'

While anyone can access the text on your Lookatmedia™ online newsroom, journalists must register to download images. You can set up an instant approval process for registration or apply for an approval process.

Q. 'Can Lookatmedia™ handle a large influx of journalists?'

Yes, Lookatmedia™ is designed to handle large influxes of journalists or increased usage of the DAM solution. It can instantly activate more servers to accommodate almost limitless increases in activity.

Q. 'Can I restrict access to specific images and videos while providing instant download access to others on Lookatmedia™?'

Yes, in addition to setting rules for registrations, you can set access rules specifically for images, videos, and brand assets, limiting access to some while providing instant download access to others.

Q. 'How does Lookatmedia™ help journalists discover and cover new subjects?'

Lookatmedia™ serves as the ultimate solution for journalists seeking fresh story ideas. Its 24/7 online resources make generating positive media coverage easier and extend media reach, connecting journalists with the right stories and resources at the perfect moment.

Q. 'Why are images and videos important for journalists in the media?'

Images and videos add depth and context to journalists' stories, making them more engaging and memorable for their audience. Visual content helps convey complex information in a digestible format and captures the audience's attention. Lookatmedia™ online newsrooms deliver high engagement levels and repeat visitation by journalists.

Q. 'How can Lookatmedia™ online newsrooms provide more depth and understanding about an organization?'

Traditional press releases have limitations in terms of content depth. Lookatmedia™ online newsrooms allow organizations to create content journeys that cover breaking news, events, evergreen content, historical information, and more. More content helps journalists build a more accurate and complete understanding of the organization and mission.

Q. 'How does Lookatmedia™ bridge the gap between PR professionals and journalists?'

Traditional online newsroom software has failed to keep pace with the changing media landscape, widening the gap between PR professionals and journalists. Lookatmedia™ was designed to bridge this gap by delivering a branded online resource that exceeds journalists' expectations, fostering enduring media relations.

Q. 'How does Lookatmedia™ help journalists with their workflow and deadlines?'

Journalists face shorter lead times and resource constraints in creating compelling content. Lookatmedia™ online newsrooms help journalists by providing easy access to online resources, enabling faster content creation, review, and approval processes.

Q. 'Why are illustrated stories important for journalists and PR professionals?'

Research shows that journalists value the benefits of media pitches with comprehensive access to images and videos. Lookatmedia™ online newsrooms provide an extensive library of editorial-approved and compliant photos and videos, allowing PR professionals to enhance their storytelling and for journalists to access compelling visual narratives.

 

Q. 'How does Lookatmedia™ keep journalists updated on evolving stories?'

Lookatmedia™ online newsrooms have features that allow journalists to create an app version on their devices, providing instant notifications on new stories. This feature works even when the app is not open, keeping journalists in the loop and updated on evolving stories.

Q. 'Does Lookatmedia™ work on mobile devices?'

Yes, Lookatmedia™ is designed to be responsive and reformat itself to the device on which it is viewed. It works seamlessly on mobile devices as well as laptops or desktop computers.

Q. 'How does Lookatmedia™ cater to journalists with multiple beats?'

Most journalists cover multiple beats. Lookatmedia™ online newsrooms allow organizations to create content by themes, enabling one journalist to write stories across different beats. This makes Lookatmedia™ online newsrooms a regular source of stories for many journalists.

Q. 'Can the number of users for the Digital Asset Management (DAM) solution in Lookatmedia™ be expanded?'

Yes, you can expand the number of users for the DAM solution through upgrades to other out-of-the-box or customized packages.

Q. 'Can our entire organization uses the Lookatmedia™ Digital Asset Management solution to manage our digital assets?' 

Yes. Federal and state governments and private, listed non-profit organizations use the Lookatmedia™ Digital Asset Management solution to manage millions of digital assets across their entire organizations. You can set up access and usage rules and have different landing pages and collections for different groups.