Online Newsroom Software for the Resource Sector
Worldwide scrutiny over environmental impacts and Sustainability continues to grow. Negative media coverage impacts public perceptions, government policies, and project approvals, which is why you need a Lookatmedia™ online newsroom.
Environmental impacts and Sustainability
The average person is more aware of the environmental impacts of the resources sector. They are less willing to back resource projects if there is no evidence that companies are eager to commit and follow through with sustainability policies. Government policymakers take their cues from the public, so a lack of social support for a project ensures its failure. A Lookatmedia™ online newsroom is an essential communication tool for creating a more nuanced discussion through the media on a company's and project's sustainability credentials.
Regulatory compliance and permitting processes
Securing exploration and development approvals in today's landscape demands more than short-term commercial gains. Showcasing a solid track record of corporate and regulatory responsibility has become a crucial aspect of the conversation. It's no longer sufficient to do the right thing; you must be perceived as doing the right thing by both the media and the public. Empower your PR teams with Lookatmedia™ online newsrooms, enabling them to go beyond mere soundbites. Provide journalists with nuanced illustrated content and comprehensive research documentation, captivating the attention of public policymakers and ensuring your commitment to responsible practices resonates powerfully.
Managing crises
The nature of the crisis is unpredictable, making it difficult for resource companies to prepare for crisis response. While the 'when,' 'where,' and 'how' elements of a crisis may be unpredictable, the value of a Lookatmedia™ online newsroom in these situations is not. Lookatmedia™ online newsrooms provide established online media resources in times of crisis. From managing an evolving narrative to providing the resources to drive more sympathetic media coverage by a larger and more engaged pool of journalists, bloggers, podcasters, and influencers, Lookatmedia™ online newsrooms can dramatically improve responses in less time, at times of crisis.
Human interest
In addition to the environmental impacts of the resource sector, the media sector is also fixated on human impacts. Lookatmedia™ provides a platform where you can demonstrate the social and human benefits of your work. From employment to infrastructure and communities, Lookatmedia™ allows you to explain to journalists that the benefits you provide impact more than investors.
Event planning and management
Lookatmedia™ allows resource companies to run more successful media and public events. PR professionals can create specific Event content in Lookatmedia™ that enable journalists and media representatives to instantly add event details to their calendars with a single click. This feature is designed to simplify and improve media participation in events.