Online Newsroom Software for Corporations
A dynamic and visually engaging online newsroom can serve as a safeguard for corporations during challenging periods. It provides an avenue to establish connections with journalists and discover new sources of media coverage. Moreover, it serves as a platform where the media can better understand a corporation's mission, challenges, and progress made.
Expand your positive media coverage capabilities
A next-gen online newsroom like Lookatmedia™ can independently facilitate the generation of positive media coverage, enhances brand recognition, and foster trust. It enables corporations to cultivate relationships with the media beyond traditional methods such as press releases and conferences, ensuring a continuous, round-the-clock connection with media outlets worldwide.
Branding
When a story comes from a trusted source, it is more believable. In the communications space, journalists fill that role. When a journalist publishes a story about your brand or includes it positively, it instantly elevates your brand awareness and reputation; Lookatmedia™ was built as a media sentinel, standing ready to meet journalists' needs from anywhere on the planet 24/7/365.
The power of visual storytelling in the media
Lookatmedia™ allows journalists to access your story ideas, which leads to discovery journeys and a more nuanced understanding of your brand and mission. The Power of visual narratives for Corporations Every day, journalists wake up a check their news feeds. 70% will share a story based on a trending storyline. 68% will share a short purely on the strength of an image.
The power of visual narratives for corporations
Every day, journalists wake up a check their news feeds. 70% will share a story based on a trending storyline. 68% will share a story purely on the strength of an image. Journalists are experts with the power of words. However, they need your help with visual narratives. Whereas they once depended on in-house photographers and photo editors to illustrate their stories, they now depend on PR to fill the gap. It's why Lookatmedia™ online newsrooms have a full-featured Digital Asset Management (DAM) solution at their core.
Yesterday's News
Rather than providing a dynamic online resource journalists see as an essential source of news and new story ideas, many traditional online newsroom solutions only act as archives of yesterday's press releases. When designing Lookatmedia™, we focused on the resources journalists need to create today's news.
Like bees to honey
Rather than offer a few images with a story, we allow journalists to expand their image and video discovery journeys to our client's entire media-approved and compliant content, ensuring the visual story narratives they create are unique, increasing their readers and viewership. It's one of the many reasons journalists return to Lookatmedia™ newsrooms regularly and without prompts.
Building a new list of sympathetic journalists
Whereas Lookatmedia™ online newsrooms allow text and pdf files of story copy to be downloaded instantly, Journalists need to be registered to access media-approved images and videos. They can do this by clicking on any image in your online newsroom and, once registered, stay logged in for up to 60 days.
Lookatmedia™ allows you to add your terms of use to ensure compliance, providing an auditable media and PR trail.
A playground for PR pro creativity
When your PR team's success is weighted purely on the success of individual press releases, they can become overly cautious. Your PR team could create more content than they do now if they had a safe environment to experiment with pitching the same stories from different angles and beats.
Lookatmedia™ is that safe, creative environment where your team can test and refine their storytelling skills, find what works best, and then apply those new skills to future press releases. It's also when they can learn the craft of visual narratives.
Learn how to create compelling visual narratives.
Using the power of our newsroom's image picker, PR professionals can mix and match images and videos to experiment with visual narratives, delivering more unique and compelling content and attracting more positive media coverage.
The 24/4 news resource
Press Releases are binary. They're in a journalist's inbox or not. They've been read or not. They've been acted on or not. Lookatmedia™ online newsrooms work differently. Lookatmedia™ can house hundreds or thousands of stories for journalists to discover anytime. Breaking news, themed content, community, and evergreen stories, facts, and stat resources can be accessed 24/7 by journalists. Events content allows your PR team to promote existing events or create specific media events with a one-touch download to journalists' calendars.
Corporate social responsibility (CSR)
Are you getting enough external airplay on your CSR commitments and achievements? Unfortunately, it's not enough to do good work; you must also be seen doing good work. Lookatmedia™ online newsrooms allow your PR team to create entire libraries of content on your Corporate Social Responsibility commitments and achievements, making this information readily available to journalists, bloggers, podcasters, and influencers.
Crisis management
"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe" - Abraham Lincoln.
Whereas most crisis management plans are locked up waiting for a crisis, your Lookatmedia™ online newsroom works daily to soften the fall. The content you create on Lookatmedia™, the media coverage it generates, and the media relations you build through Lookatmedia™ build goodwill and resources you can call on in a crisis. Equally important, Lookatmedia™ provides a 'single source of truth' on evolving stories and your response.
Government Relations
There's a simple rule with government relations; if the public is not behind the policy change, it won't happen. The public depends on voices in the media to help them understand complex policy changes. Even if the media's crown has slipped as the defender of the public good, it still has significant sway over opinions and beliefs. Lookatmedia™ allows you to tell your side of the story in greater depth and nuance better than press releases and media conferences alone. The illustrated content in Lookatmedia™ newsrooms only increases your story's emotional power.