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of an online newsroom
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Lookatmedia™ is an online newsroom solution created to optimize media engagement and fulfill the increasingly complex content demands of journalists, media representatives, and influencers. It is a complete online newsroom solution that you can use out-of-box or customize to meet your brand and organizational needs.
An essential 24/7/365 media resource
Lookatmedia™ provides easy 24/7/365 days a year access to essential resources that journalists and media representatives need to research and create illustrated content. It is a complete media ecosystem that allows you to create, publish and promote storylines and collections of pre-approved digital assets for media use.
Simple media-friendly content creation
Lookatmedia™ makes it simple to create, publish and promote illustrated news, events, backstories, and evergreen content for use by the media. Using intelligent content creation workflows, your PR team can create stories, illustrate them with images and videos from your pre-approved media collections, and control discoverability and accessibility.
Enterprise-level Digital Asset Management
At the core of Lookatmedia™ is a world-leading cloud-hosted Enterprise-level Digital Asset Management solution (DAM) with features that meet an entire organization's image, video, and brand asset management needs. Create a single source of truth for all your digital assets, then control access by collection and role. Build a pre-approved collection specifically for use in the media and make it simple for your PR team to illustrate more media-friendly content.
Media Releases
Media Releases are an essential tool in PR and Media Relations. Lookatmedia™ allows your team to create, publish and promote Media Releases with a range of download functions, including Media Packages.
News
Create and publish your News articles on Lookatmedia™. Illustrate these stories with compelling images and videos to increase media engagement. Track downloads to see which journalists have used your content. Control and update content from anywhere at any time.
Events
Promote events through the media with content created and published by your team. Provide journalists, media representatives, and influencers with date-range discovery tools. Illustrate content and create Content Packages with low friction access. Journalists can instantly add the details of an event to their calendars with a single click.
Storylines
Journalists are always seeking new storylines for articles. Create, publish, and promote theme-based story ideas in Lookatmedia™ that allow your team to tell compelling back and evergreen stories that add depth to the discovery process of journalists researching stories.
Resources
Lookatmedia™ includes a Resources section where journalists and media representatives can access resources such as Media Releases, downloadable Facts and Stats, and FAQs.
Content Discovery
Your Lookatmedia™ center contains discovery tools that incentivize journalists to create discovery journeys. Along the way, they can collect story ideas, images, videos, and other resources that improve their articles' accuracy and credibility.
Contact Management
Seamlessly collaborate and work from anywhere, anytime, with intelligent workflows and approval processes. Teambox™ allows your team to share and arrive at a consensus quickly.
PWA and Push notifications
You Lookatmedia™ has a feature where a journalist or media representative can view your media center as an app. Once enabled, this feature allows you to push messages and notifications directly to journalists' devices.
Anytime anywhere access
Lookatmedia™ provides access to your PR team and the media anywhere, anytime. Smart workflows, approval processes, and discovery make Lookatmedia™ the perfect working environment for those who want to be in the news and those who make the news.
Support
Your Lookatmedia™ subscription includes an onboarding and training package to get your team ready to publish media-friendly content faster. We also have a comprehensive help center and ticketed access to our qualified support team.