Online Newsroom Software for the Energy Sector
Renewable energy is one of the most controversial subjects of media coverage globally. It is a subject that receives much media and impacts every energy generator, distributor, and retailer. It's a subject increasingly driving public policy, business, and consumer decision-making. It’s also the reason every energy company needs a Lookatmedia™ online newsroom.
Brand and reputation
It is now more critical than ever for energy companies to uphold their reputation and maintain a positive image in the media. However, connecting with journalists has become increasingly difficult. Lookatmedia™ online newsrooms were explicitly created to catch the interest of journalists and influencers in this incredibly diverse media landscape. Getting favourable coverage from trusted media sources is crucial for raising brand awareness and establishing and preserving a good reputation.
Corporate Social Responsibility (CSR)
Most energy companies are transitioning to renewable sources. For those who are not, the public must understand why. The transition timeline can be years or decades, whereas the impact of press releases alone can be measured in hours. Lookatmedia™ online newsrooms provide a dynamic resource for journalists, maintaining connection on evolving stories, background information, research documentation, and evergreen content. Lookatmedia™ is where you give nuance to your mission, demonstrating your commitment to the environment and those impacted by your decisions.
The increasing importance of visual narratives
Journalists understand the importance of visual narratives. So do their editors. They all understand that their content competes for eyes and attention with visually compelling content on social media. Journalists challenge to illustrate their stories with limited access to photographers and videographers. It's why they increasingly depend on PR teams to provide access to the images and videos they need.
Media-compliant images and videos
Journalists know that the images and videos provided with a press release are the same for every journalist on the distribution list. This lack of uniqueness is precisely why they often avoid using them, resulting in them reaching out to your PR team for alternative options.
Lookatmedia™ offers a ground-breaking alternative. It is the first online newsroom platform that integrates a Digital Asset Management solution at its core. Instead of limiting choices, Lookatmedia™ empowers journalists to create visual narratives using your pre-approved library of images and videos.
Additionally, Lookatmedia™ ensures you can provide media-compliant digital assets with accurate descriptions, attributions, and pre-formatted content suitable for various mediums, ranging from HD broadcast to social media. Journalists and their editors highly value this professional approach to digital asset selection and delivery.
Crisis response
Experience unparalleled crisis management efficiency with Lookatmedia™ online newsrooms. Seamlessly catering to the surge in media inquiries, our platform empowers you to handle evolving stories in real time swiftly. Ensure journalists access timely and accurate illustrated content instantly, enabling you to respond promptly and effectively at any scale.
Government Relations
Energy companies' success is closely tied to government policies, often influenced by public sentiment. In this dynamic landscape, Lookatmedia™ online newsrooms play a pivotal role in shaping and sustaining positive sentiment for your brand. With its continuous profile, Lookatmedia™ helps build and nurture media relations, ultimately influencing government decision-making processes. By leveraging Lookatmedia™, you can strategically position your brand to align with public sentiment, fostering a favourable environment for your company's growth and success.