Online Newsroom Software Culture and Arts
To create a buzz and generate anticipation for your events and performances, it is crucial to leverage the power of media exposure. While traditional media relations and press releases are essential, the emergence of next-generation online newsrooms has become increasingly vital in today's digital landscape.
Captivating Media Coverage
How do you attract media sources to cover your activities? Where can you find them, and what's the most effective way to reach them? Who are the rising stars in art and culture reporting? Which bloggers, influencers, and podcasters are open to promoting your events and performances? In the past, managing these relationships relied on a journalist database. Still, you need an online newsroom solution like Lookatmedia™ to capture all these news media sources and drive advanced ticket sales.
Everywhere, All at Once
Did you know that 70% of journalists' story ideas start with online searches? When we include bloggers, podcasters, and influencers, that number skyrockets. Most media sources that can provide positive coverage actively seek story ideas through online searches. This is why an online newsroom solution like Lookatmedia™ becomes an invaluable source for earned media.
Unleash the Power of Visual Narratives in the Arts
Whether it's a concert, theatre performance, film screening, art gallery exhibition, or fashion show, visual narratives are incredibly potent in captivating an audience and enticing them to buy tickets. That's why Lookatmedia™ online newsrooms feature an enterprise-level digital asset management (DAM) solution at their core. With Lookatmedia™, you can efficiently manage your entire organization's image and video libraries and archives while creating specific content segments tailored for editorial use. Achieving this level of control empowers your PR team to secure extensive media coverage with fewer obstacles.
Streamlined Media Relations
By building a media-friendly content library, your PR team can seamlessly provide visuals alongside press releases and create libraries of illustrated stories within their Lookatmedia™ online newsroom. More importantly, by making these image and video libraries accessible to journalists through registration, you enable them to create compelling visual narratives while fostering mutually beneficial relationships. This process helps your PR team establish new media connections and frees them up to nurture existing relationships.
Turning Bad Reviews Around
The most effective way to combat negative reviews is to generate positive ones. Lookatmedia™ allows you to expand your media reach beyond the most critical and vocal voices, connecting with the audience members who have the most significant impact on your success. The enhanced visibility provided by Lookatmedia™, coupled with access to a broader range of media sources, gives you a giant megaphone to share your story.
Culture and Arts: Unleashing Visual Narratives
The media loves producing Culture and Arts content because their readers and viewers thoroughly enjoy this type of entertainment. Visual narratives are the primary way journalists capture the attention of their audience. While most Culture and Arts organizations are willing to provide limited content to journalists, they often need help to deliver content that truly resonates. Instead of offering limited access to a gallery of images and videos in formats that may not meet journalists' publishing needs, Lookatmedia™ allows your PR team to provide much richer and media-compliant visual resources. These additional resources enable more journalists to create their visual narratives, resulting in increased volume and higher quality of media exposure.
A Central Hub for Newsworthy Content
Culture and arts organizations face various PR challenges, including engaging diverse audiences, addressing negative criticism or controversies, securing funding and support, promoting diversity and inclusion, managing crises related to misconduct or financial issues, and adapting to changing trends and technologies. Moreover, these organizations must navigate the impact of the pandemic on their operations and programming. Lookatmedia™ online newsrooms can play a crucial role in how you manage all of your mission-critical communications.