An online newsroom solution that
empowers PR professionals
Lookatmedia™ online newsrooms are more than an archive of yesterday's press releases. They're a dynamic source of inspiration for PR professionals, a resource that unleashes creativity and limitless possibilities for positive media coverage. Lookatmedia™ online newsrooms also provide an opportunity to create a second front on your organisation's brand awareness, mission, and reputation.
Faster response times
Media deadlines are news cycles that happen more regularly. Lookatmedia™ online newsrooms help your PR team reach more journalists across more news resources faster. Once authored, your team can create visual narratives and go live in minutes. Stories can be reviewed and approved faster. What once took hours can happen in minutes.
The power of illustrated content
It takes as little as 13 milliseconds for the mind to understand the content of an image. That’s the same time it takes to blink. Images ca also be expressive, emotive, and cut through the noise of the news. Lookatmedia™ online newsrooms were built with visual narratives in mind. PR professionals can choose images from the Lookatmedia™ image picker to instantly illustrate stories, with editable titles, descriptions and attributions added to stories. Journalists can access these images, and other editorially approved and compliant images and videos once registered.
Your image library, your rules
Lookatmedia™ allows you to provide 24/7 instant access to your editorially approved images and videos once registered. You can also change usage rules, requiring admin approval on all or specific content libraries. You can even set different usage access by lists of users. Out-of-the-box Lookatmedia™ creates multiple formats of each image and video to cover usage from HD broadcast quality video to social media-ready images.
'Who's that, and why are they important to the story?'
With Lookatmedia™ online newsrooms, PR professionals needn't spend time chasing or confirming the subject matter of images and videos. Digital Assets are managed through your enterprise Lookatmedia™ Digital Asset Management solution, allowing PR professionals to only access pre-approved, media-compliant photos and videos within the newsroom environment. This pre-approval process ensures that teams can spend more time creating compelling content with striking visual narratives.
‘Let’s run it up the flagpole!’
Press Releases are binary. It's what PR teams put in front of journalists, hoping they will respond. Content on Lookatmedia™ online newsrooms works differently. Journalists unearth stories via browser searches or newsroom discovery journeys, allowing PR professionals to pitch the same stories from different angles, appealing to a wider group and type of journalist, blogger, podcaster, or influencer. Unlike a press release, the more content you make available to a single journalist, the greater the chance of positive media coverage.
Press Releases with an eraser
It's too late to change a press release once it reaches a journalist's inbox, whereas a press release created on Lookatmedia can be edited or updated anytime. By using a link to a Press Release on Lookatmedia™, PR teams can create personalised pitches that drive activity and discovery journeys by journalists, increasing the chance of positive media coverage. PR teams can also build media kits in Lookatmedia™ that can be added to your existing press releases distribution solution, allowing content to be updated anytime.
24/7 media coverage
Press Releases are binary. It's what PR teams put in front of journalists, hoping they will respond. Content on Lookatmedia™ online newsrooms works differently. Journalists unearth stories via browser searches or newsroom discovery journeys, allowing PR professionals to pitch the same stories from different angles, appealing to a wider group and type of journalist, blogger, podcaster, or influencer. Unlike a press release, the more content you make available to a single journalist, the greater the chance of positive media coverage.