Online Newsroom Software for Governments
Maintaining public trust is the biggest single PR challenge for governments of all sizes. Governments must communicate transparently, address public concerns, and consistently demonstrate accountability.
With growing skepticism and a demanding public, governments must navigate complex issues, such as crises, policy changes, and public perception. This trust cannot be built through Press Releases alone. In today’s media landscape, all federal, state, and local governments need a next-gen online newsroom solution like Lookatmedia™.
Why only Lookatmedia™ online newsrooms can get the job done
If you’re online newsroom isn’t built specifically to help journalists build their own visual narratives; then it's redundant. Media coverage starts (and sometimes ends) with a visual narrative. If you’re online newsroom doesn’t include access to a library of media-compliant, pre-approved images, and videos, then it’s useless to journalists. Lookatmedia™ was built with an enterprise-level digital asset management (DAM) solution at its core, providing you and your PR team with the professional digital asset management tools they need to respond to the needs of journalists, bloggers, podcasters, and influencers.
Diversity matters
It's not that your constituents are becoming more diverse; it's that we now recognize their diversity and the contributions they make that’s important. Your Lookatmedia™ is possible the first time you’ve had access to a platform built specifically for the needs of a more diverse media landscape. More importantly, your Lookatmedia™ online newsroom is where you can tell the stories of your communities. From gender to neurological and culturally diverse, along with all of the other nuances of your community that make their roles in your communities so important, Lookatmedia™ allows you to create the stories motivated journalists can easily discover and illustrate with the resources you provide.
Crisis management
The common element of all government crises is that they need a communication response. A Lookatmedia™ online newsroom is an additional resource you can apply in times of crisis. Lookatmedia™ online newsrooms are designed to actively build relationships with journalists, bloggers, podcasters, and influencers. It works as a force multiplier to your traditional media relations activity and becomes the single source of truth on evolving narratives in times of crisis.
A government for all people
‘A government for all people’ can be more than a motherhood statement. It can be a commitment to a fairer, safer, more positive, and more productive society. Unfortunately, governments increasingly deal with political polarization, led by fake news and false narratives. Lookatmedia™ online newsrooms provide a space where you can communicate with more of those making the news and explain your decisions and planned impacts. Providing more of the correct type of illustrated, easily digestible content across a more diverse media landscape creates more opportunities for your voice to be heard and understood.
Event management
Whether it's community or media events, Lookatmedia™ has a content type that makes it simpler to increase participation by journalists. Lookatmedia™ online newsroom makes it simple for motivated journalists and media representatives to discover your event through date range and other searches. Journalists can then simply click on a link and add all of the event details relevant to journalists directly t their calendars. It's an effective way to increase and simplify media coverage of your events.
Empowering voters to make informed decisions
Plato says, "One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors.". Lookatmedia™ online newsrooms can work as a platform to depoliticize conversations and focus on the issues. While it is no guarantee of an outcome, more robust informed conversations on issues and their potential solutions is the best way of ensuring voters are armed with facts when they go to the polls.