Elevate media Coverage with a Visual Online Newsroom
Capturing a journalist's attention is more critical, and more challenging than ever. High-quality images in media pitches and a branded online newsroom can significantly enhance positive media coverage.
The Power of Visuals
Media pitches that include visuals are 60% more likely to be opened and read by journalists, according to PR Newswire. This stat highlights the pivotal role that images play in breaking through the clutter of a busy inbox. A compelling image can tell a story at a glance, making pitches more engaging and memorable.
Journalists, under constant pressure to produce visually appealing content, appreciate the support of quality visuals. The National Press Photographers Association reports that 80% of journalists are more inclined to pursue a story if provided with high-quality images. This support not only saves journalists time but also enriches their storytelling, leading to more engaging content for readers.
The Role of Branded Online Newsrooms
TEKgroup International's study found that 97% of journalists consider a company’s online newsroom a reliable information source. A well-organized newsroom offering easy access to images, press releases, and other media assets simplifies journalists' work and ensures the dissemination of accurate, brand-aligned information.
Resolution: Lookatmedia™ Leads the Way
Lookatmedia™ stands out as the only branded online newsroom on the market with a fully integrated digital asset management solution. This platform provides journalists with 24/7 self-service access to the visual assets they need to illustrate their stories. By supporting journalists with the right tools, Lookatmedia™ helps brands secure positive media coverage and build lasting media relationships.
In an era dominated by visuals, leveraging high-quality images and a branded newsroom isn't just beneficial; it's essential. Lookatmedia™ offers the comprehensive solution that today’s media landscape demands, ensuring your stories stand out and receive the attention they deserve.