Is the 2024 election spending spree proof we need a new campaign strategy?

With over $16 billion spent on the 2024 federal election, breaking records again after $14.4 billion in 2020, it’s clear that pouring billions into last-minute campaigns is unsustainable. As political budgets skyrocket, many are questioning the effectiveness of a model that tries to connect with voters only in the last few months before election day.

Voter engagement wanes with last-minute campaigns

Data backs up the need for a different approach: a recent Pew Research survey found that 72% of Americans feel overwhelmed by last-minute political messaging, and 58% distrust ads and content that suddenly appear close to the election. These statistics show that a genuine, continuous approach to connecting with voters is overdue.

An "Everywhere, All the Time" model is the future

Imagine an approach where candidates connect with voters year-round, building trust gradually through meaningful engagement. Platforms like Lookatmedia™ next-generation newsrooms can make this vision a reality. By providing a consistent flow of updates, local initiatives, and issue-specific content, Lookatmedia™ empowers campaigns to build a national strategy with a local focus, nurturing voter relationships day by day.

Digital Newsrooms: The solution to win hearts and votes

Recent studies show that 64% of voters prefer regular updates from official sources over campaign ads, and 80% of young voters (ages 18-34) want local political figures to keep them informed on community issues year-round. Lookatmedia™ newsrooms deliver this “everywhere, all the time” communication, helping candidates foster trust, win over voters, and create sustainable, relationship-driven campaigns that can replace costly, last-minute blitzes.