One 'must have' feature you must have in an online newsroom
Half of the web users lose interest and start scrolling within 10 seconds. Luckily, an image only takes 13 milliseconds to stop them in their tracks.
In the rapidly evolving world of journalism, visuals have become a driving force behind most newsworthy content. Recent research reveals that an overwhelming 85% of journalists rely on images, with 45% incorporating videos into their stories. These numbers have only continued to rise, making visuals an indispensable tool for engaging audiences.
Yet, our 2023 research indicates that many PR professionals fail to meet this growing demand. Shockingly, most press releases today offer fewer than four image choices, leaving journalists dissatisfied and hindered in their creative process.
Revolutionize your media relations with an innovative solution
The shortcomings of traditional online newsrooms are evident. Many are mere repositories for yesterday's press releases and don't provide the vibrant platform journalists crave. Lookatmedia™, however, has shattered conventions and created an online newsroom solution that journalists actively seek out and rely on. Lookatmedia™ online newsrooms play an active role in media relations building contact databases and driving long-term journalist engagement.
Picture the possibilities
Journalists have progressed from using images to punctuate their content and now focus on building visual narratives baked into their storytelling techniques.
Recognizing the heavy reliance on visual content and the challenges faced by PR professionals in managing it, we've built a world-class enterprise-level Digital Asset Management system at the core of our solution. Journalists can now access a treasure trove of illustrated content, seamlessly searching and downloading professionally managed, media-compliant images and videos. This game-changing feature empowers journalists and PR teams to craft compelling narratives that drive positive media coverage.
The single essential ingredient for any successful online newsroom
A truly effective online newsroom should empower your PR team to master the art of visual storytelling. It should enable journalists, influencers, and bloggers to create captivating narratives that amplify your brand's message. If your current online newsroom lacks a professional, enterprise-level Digital Asset Management system at its core, it's time to discover a solution that does.