The Role of Online Newsrooms in Earned Media
To earn media coverage, you need an online newsroom solution like Lookatmedia™ with the professional image and video management capabilities.
Imagine having journalists, bloggers, podcasters, and influencers buzzing with positive conversations and endorsements about your brand, product, or mission. Lookatmedia™ online newsroom empowers you to achieve precisely that.
Elevate Your Earned Media Coverage
With Lookatmedia™, developing relationships with journalists and media outlets relevant to your industry becomes effortless. Seamlessly pitch captivating stories or news releases that are easily discoverable through online searches, capturing interest and building a library of supportive media contacts.
Uncover Journalists' Intentions
Have you ever wondered how to gauge the interest of an active journalist? Lookatmedia™ offers a unique advantage by allowing you to track journalists' intentions without direct interaction. When journalists download your published text, they are prompted to register and log their intentions for any accompanying visual narratives they select. This invaluable process unveils which journalists have accessed assets and reveals their intended usage.
Cultivate Influencer Relationships
With over 2 million podcasters seeking new ideas and opportunities to talk to your thought leaders, you need a solution like Lookatmedia™ to initiate the conversation
Building genuine relationships with influencers and thought leaders in your industry is vital. Lookatmedia™ makes this process more effective and efficient. Influencers are constantly searching for fresh ideas online, and by populating your Lookatmedia™ online newsroom with captivating, illustrated content, you'll effortlessly grab their attention. By focusing on creating a resource center that valued and provides value to influencers and thought leaders, you'll cultivate their loyalty, resulting in more earned media opportunities. Your Lookatmedia™ newsroom can open doors for collaborations, endorsements, and impactful influencer conversations.
Harness the Power of Social Media and Online Communities
Craft newsworthy content within your Lookatmedia™ online newsroom to drive engagement across relevant social media platforms and online communities where your target audience congregates. Share valuable content, contribute to discussions, and establish yourself as a trusted and knowledgeable resource. This proactive approach can lead to organic sharing and increased exposure, amplifying your earned media reach.
Supercharge Your Earned Media with Compelling Visuals
How do you expect journalists, bloggers, and influencers to take you seriously if you can't provide them with the high-quality visual narratives they depend upon?
While words are powerful, images have the unique ability to captivate attention. Lookatmedia™ online newsroom empowers you with the superpower of visual content. Harness professional photo and video management capabilities to transform your earned media PR strategy. Witness firsthand how journalists, bloggers, and influencers respond to your brand when you provide them with striking visuals that make an impact.