Why do journalists love the 50/50 Lookatmedia™ model?
If you look at what works in the media and what works on social, it’s the same thing; visually compelling content. According to a poll published by Forbes earlier this year, 91% of people now want their info in a visual format, which then begs the question; how much of your media pitches are visual?
Press releases are returning diminishing returns
It's not just you; press releases are not getting the results they once did. The reason for this is simple the media environment has changed dramatically. Even the definition of journalism has broadened. There are fewer journalists focused on travel and tourism but overall a much larger pool of people publishing on these subjects. Your goal should be to relook at your media strategy through this prism, and if you do what will come into sharp focus is the value of a Lookatmedia online newsroom.
How Lookatmedia™ is redefining the media landscape
Branded newsrooms are not new, in fact, most are old, old enough to be retired. Lookatmedia™ represents an entirely new generation of newsrooms that is part magazine, part research library, and part hot desk for journalists of all styles. We’ve built a brand-new newsroom model with the needs of today’s journalists at its core. This entirely new approach to attracting and resourcing journalists works the same way journalists work, ensuring you become a significant source of new story ideas for journalists, bloggers, influencers, and podcasters.
The 50/50 model
If you do a side-by-side scroll between a news site and a social feed, what becomes obvious is that the social feed holds your attention more, even though it delivers less real information. Why? Imagery. Our minds are hardwired to focus on visual stimuli. It's how we made sure the wool mammoth didn’t stand on our foot or the sabre tooth tiger didn’t eat us. Put a series of 5 images in a specific order in front of someone and they’ll quickly figure out the narrative. That’s social is gaining power, and the media is losing viewers. The 50/50 model employed in Lookatmedia™ allows your PR team to create compelling stories, with compelling visual narratives to capture and hold the attention of journalists of all kinds, allowing them to create their own compelling stories, with your visual assets creating the visual narratives. It's simple, it works and journalists desperately need you to provide access to the visual assets they need to get and hold attention.
The Lookatmedia™ 100/100 model
Lookatmedia™ is 100% dedicated to delivering the very best new-generation online newsroom and 100% committed to helping our clients maximize the potential of this technology to dramatically reinvigorate the public's interest in your brand and experiences. If you want to know why our tech is used by many of the most successful tourism brands around the globe, reach out and we’ll draw you a picture of what it can do for you.