Connecting brands to local Media needs
National and international brands are struggling to capture meaningful earned media in today’s fractured landscape. Lookatmedia™ is changing the game with its integrated online newsrooms and Digital Asset Management (DAM) systems. By creating a network of centrally connected newsrooms, it empowers brands to seamlessly distribute secure visual and digital assets wherever they’re needed—all while maintaining centralized control and oversight. This innovative solution transforms how brands engage with local and global audiences.
Customizing access for dealerships and franchises
A standout feature of Lookatmedia™ is its ability to manage different levels of access for dealerships and franchise locations. For instance, an automotive brand can empower regional dealers with access to localized content and promotional assets while ensuring the overarching brand identity remains intact. Franchisees can pull tailored product offerings and visuals directly from the centralized DAM system, making hyper-local campaigns not just feasible but seamless.
Filling the local media gap
As legacy media outlets shrink (local newspapers have halved in the last two decades), brands can no longer rely solely on traditional media. Lookatmedia™ bridges this gap by equipping under-resourced local media outlets with high-quality, ready-to-publish stories and visuals. Brands can act as a content ally, amplifying their message while serving the needs of local journalists.
Global reach, local precision
For multinational brands, Lookatmedia™’ platform facilitates the delivery of localized content in native languages with region-specific offerings. Centralized assets are securely distributed to regional DAMs, enabling local teams to adapt materials for their markets. For example, a global fashion brand can provide Spanish-language visuals highlighting winter collections to Latin American stores while simultaneously delivering summer collections to Australia, all with unified efficiency.
Revolutionizing media connectivity
By combining newsroom functionality with DAM technology, Lookatmedia™ empowers brands to stay ahead of media trends. Its focus on local engagement, centralized reporting, and tailored outreach makes it an unparalleled tool in a world where media gaps and regional nuance define the communication landscape. For brands seeking to control their narrative while fostering local connections, Lookatmedia™ is the ultimate partner.