Connecting tourism brands to local Media needs
In a media landscape where legacy outlets are shrinking, tourism brands must find innovative ways to tell their stories. Lookatmedia™ offers a game-changing solution with its integrated online newsrooms and Digital Asset Management (DAM) systems. This approach helps brands distribute localized content seamlessly while maintaining global oversight, enabling them to connect more deeply with their audiences.
Tailoring access for local markets
One of Lookatmedia™ key strengths is managing access for local offices, tourism destinations, and tourism boards. For example, a national tourism agency can equip regional branches with promotional content and visuals tailored to their destinations while preserving the brand’s overall identity. This allows local teams to run hyper-focused campaigns that attract visitors and support local businesses.
Filling the local Media gap
With the decline of traditional media, Lookatmedia™ provides under-resourced local outlets with high-quality, ready-to-publish visuals and story ideas. Tourism brands can become invaluable partners to journalists, helping amplify unique regional experiences while enhancing their visibility and credibility.
Local stories with global Reach
For multinational tourism brands, Lookatmedia™’ platform ensures localized campaigns are easy and efficient. For instance, a global travel brand can deliver content promoting beach resorts to Southeast Asia and mountain retreats to Europe, all in the native language of each region. Centralized assets are tailored for each market, ensuring consistent messaging across locations.
A new era of Media connectivity
By merging newsroom capabilities with DAM technology, Lookatmedia™ empowers tourism brands to lead in a competitive media landscape. It helps brands foster local connections while managing global narratives, bridging the gap between regional authenticity and international appeal.