Illustrate Press Releases like a pro
The media is no longer content with receiving low-quality, nonmedia-compliant images from PR teams. They expect professional quality visual content, and Lookatmedia™ delivers.
PR teams tend to shy away from adding images to Press Releases, especially when they cannot access shots taken specifically for the media pitch. This reluctance to add existing photos from your organization's digital asset collection is a legacy of poorly managed and accessible digital assets. However, that era is over.
What journalists want
It's well documented that journalists need more choice in the images and videos PR teams provide. In one survey, 18% of journalists cited this lack of choice as their 'pet peeve.' In the same study, 70% of journalists said they would share a story based on a trending storyline, with 68% saying they would share a story based solely on an image. Journalists want more choice, and Lookatmedia™ online newsrooms are how you deliver that choice.
The building blocks of a successful Press Release
If you have two Press Releases with a comparatively compelling headline and story, but one allows a journalist to choose from an entire collection of pre-approved, media-compliant images and videos in the exact format a publication needs, guess which Press Release will get coverage. Lookatmedia™ provides multiple secure options to encourage journalists to use your images and videos to illustrate your stories.
"And we are back with more breaking news."
With an increasingly diverse mediascape comes an increasingly diverse demand for new story ideas. Lookatmedia™ is designed to provide the right story ideas to the right sources at the right time.
A lot has stayed the same in the past 20 years in how Press Releases are created and delivered to journalists; however, an argument could be made that the media landscape has been completely transformed. More people get their news from non-traditional sources, and visual narratives drive viewers and readership. It makes sense that if you want more successful media coverage, you need to update how you create and illustrate your Press Releases, and Lookatmedia™ has the only in-market solution that ticks all the boxes for journalists, bloggers, podcasters, and influencers.
Book a demo today to find out how Lookatmedia™ can improve the success of your Press Releases.