Top 5 ways a 24/7 Media Center helps Dealers create more Earned Media & cut costs
With growing challenges in the automotive industry, dealerships need more than national branding and ads to stay competitive, they need consistent, local media coverage to build trust and drive sales. Supporting your dealer network with a 24/7 media center stocked with ready-to-use stories, images, and videos empowers them to generate earned media, increase visibility, and reduce advertising costs.
Here’s how this game-changing tool strengthens dealerships, boosts credibility, and saves money.
1. More Local Stories, More Media Coverage
Journalists are always looking for relevant stories. A media center filled with newsworthy content, product launches, community events, customer success stories, and service innovations, makes it easy for reporters to cover your dealership. With instant access to press releases, high-quality images, and video, news outlets are more likely to run stories that highlight your dealership’s role in the community.
2. Stronger Local Brand Awareness
Most automotive marketing focuses on national campaigns, but customers buy from trusted local dealers. A media center allows dealerships to shape their own narrative by selecting and distributing content that resonates with their market—whether it’s sustainability efforts, charitable partnerships, or exclusive promotions.
3. Reduced Advertising Costs Through Earned Media
Traditional ads are costly, but earned media coverage is free and more credible. A media hub shifts dealerships from expensive ad campaigns to organic news coverage, ensuring they stay top-of-mind without draining their marketing budgets.
4. Faster, Easier Content Access
Managing marketing materials across multiple locations can be a challenge. A centralized digital asset management (DAM) system gives dealerships instant access to approved images, videos, and articles, eliminating delays and ensuring every story is presented professionally and consistently.
5. More Control Over Messaging
Without a structured approach, local dealerships risk inconsistent messaging. A well-managed media center ensures they tell the right story at the right time, without waiting for corporate approval or third-party agencies. Dealers can tailor content to their markets while maintaining alignment with the brand’s larger story.
The Bottom Line
A 24/7 media center isn’t just a repository for content, it’s a powerful tool for dealerships to take control of their media presence, build relationships with journalists, increase local news coverage, and cut advertising costs.
By giving dealers the ability to create and share compelling, newsroom-ready content, this system turns every dealership into its own media powerhouse, all while saving time and money.
Supporting your dealer network with a 24/7 media center stocked with ready-to-use stories, images, and videos.
Contact Phil Hakim at Lookatmedia™ to book a demo ph@lookatmedia.co